The needs of Vikings
Diving and Windsurfing were the latest trends and the need for quality repair and alteration to neoprene suits opened up an opportunity for a small repair shop to grow its business. Even though the interest in diving was expanding, the neoprene suits that were available in the small number of dive shops in Sweden seemed to cater to the Southern European climate – definitely not suits equipped to outfit the needs of Vikings. Within no time the business for alterations increased as divers constantly asked for additional features modifications, and now unexpectedly colours started to be "an mode". Eventually the alteration shop realized it would be simpler to produce an entire suit with colour options that included everything divers were asking for – thus, as the first vendor to offer colour options, the idea of a designed Waterproof suit collection was born.